Brand Guidelines
Public brand book for partners, press, and developers.
Logo Usage
The primary mark reads on light or dark backgrounds. Maintain clear space equal to the inner circle diameter. Do not stretch, rotate, or recolor it.
Color Palette
Paper
#F7F9FA
Page background
Ink
#0E1822
Headings and body
Teal
#0A5F6A
Primary CTA and links
Violet
#6D28D9
Hush product accent
Rose
#BE123C
HushDate accent
Amber
#B45309
HushAI accent
Voice & Tone
Research-led + precise + calm + quietly confident. Use words like “research”, “judgement”, “evaluation”, “authentic”. Short sentences. Grounded, not hype.
Do
“We do the research and ship the things it becomes.”
Don't
“REVOLUTIONARY AI THAT WILL CHANGE EVERYTHING!!!”